Who should use a blog?

There seem to be two opinions in the blogging world as to whom should be allowed to blog for their company. One group believes that it should be open to all employees while another group believes that blogging should only be reserved for the executives or CEO. Both groups propose good arguements and both are right depending on the individual company. When not considering the individual company and instead dealing with this issue in one bold decisive stroke, then the answer is with the group that blogging should be reserved for only the executives or the CEO of a company.

Blogging is a form of communication and all communication that goes outside of a company must be reviewed to ensure many things including accuracy and legality of the statements. Regardless of company spin - a company can get into a great deal of legal problems if their statements are misleading, false, or worse.

Blogging opens casual channels of communication - but casual does not mean unrestrained and careless. Frank conversations can be held with company VIPs that more accurately portray the company's cohesive stance on a given issue beeing discusses as the person answering such blogs is also the company decision maker.

Opening blogging up to anyone in the company could easily result in many distaters including misleading, misrepresenting, and miscommunicating the company's position to a blog post. People interested in a company want to hear from the top people anyway - it's like any form of journalism - a reliable source is key.