Reputation soured by hostile takeover?

Reputation is everything, especially for an industry trying to define itself from another which is especially the case between Credit Unions and Banks. Credit Unions strive on being cooperative with each other and putting people and members first as a way to distinguish themselves from a bank. This distinction and reputation helps credit unions maintain their tax-free status. The industry is now scrambling to recover from an attempted hostile take over by Wings Financial Federal Credit Union over Continental Airlines Federal Credit Union as can be seeing in the following LA Times news post:

http://www.latimes.com/business/la-fi-wrap10.1mar10,1,3175489.story?coll=la-headlines-business&ctrack=1&cset=true

There seems to be a lot of activity amongst credit union advocates where such avid postings about this sort of behavior can be found at many sites including Trey Reeme's Opensourcecu blog and DougTrue's blog:

http://www.opensourcecu.com/articles/2007/03/16/is-wings-hostile-takeover-step-one-towards-conversion#comments

http://www.dougtrue.net/

Thank you Trey and Doug for bringing this issue to everyone's attention!! How will the credit union movement ultimately respond to this sort of behavior? What do you think they should do to salvage their reputation that they have painstakingly built for years?

Perhaps Wings Financial Federal Credit Union should lose their status as a credit union and be turned into a bank or better yet Wings Financial FCU should get a hostile takeover instead. What is the best remedy for the industry in this instance?